İlk Kapora: Sarah Mitchell
Instagram DM'den kapora ödemesine: 72 saatlik başarı hikayesi
Sarah Mitchell
32 yaş, Kadın
Tedavi Detayı
Tedavi: Full Set Veneers (20 diş)
Fiyat: £3,995
Kapora: £500
Planlanan: Mart 2025
Müşteri Yolculuğu
Kaynak: Instagram DM
İlk İletişim: 10 Ocak 2025
Kapora: 13 Ocak 2025
Süre: 72 saat
Başarı Metrikleri
Dönüşüm: 72 saatte
Mesaj Sayısı: 23
Temsilci: Emily Parker
Takım: Birmingham
Süreç Zaman Çizelgesi
Gün 1: İlk Temas
10 Ocak 2025, Cuma
Sarah:
"Hi! I saw your dental work posts. How much for veneers? I've been thinking about getting them for years but worried about going abroad for treatment 😬"
Emily (Temsilci):
"Hi Sarah! 😊 Great to hear from you! Your concerns are completely valid - it's a big decision. We're actually a full JCI-accredited hospital (not just a clinic), so safety is our #1 priority. Can I ask how many teeth you're considering? That'll help me give you an accurate quote!"
Sarah:
"Full set I think - top and bottom. Probably 20 teeth? What's JCI accreditation? And is it safe to fly right after?"
Emily:
"Great questions! JCI is basically the 'gold standard' for hospital safety - same accreditation as top US hospitals. For 20 veneers, you're looking at £3,995 all-inclusive. And yes, you can fly the next day! Let me send you our safety info pack and some before/after photos. What's the best email for you?"
Info pack + before/after portfolio gönderildi
Gün 2: Derinleşme
11 Ocak 2025, Cumartesi
Sarah:
"OMG those before/afters are amazing! 😍 I showed my mum and she's actually interested too now lol. Quick question - I read some horror stories online about Turkey. How do I know OFM is different?"
Emily:
"Such a valid concern Sarah! Those stories are usually from 'clinics' not hospitals. Here's what makes us different:
🏥 We're a 200-bed hospital with 48 ICU beds
👨⚕️ Our dentists have 15+ years experience
🏆 JCI accredited since 2018
📞 24/7 UK support line post-treatment
Would a video call help? You could meet our patient coordinator and see the facility!"
Zoom görüşmesi - 25 dakika
- • Hastane turu (sanal)
- • Tedavi süreci açıklaması
- • Q&A - tüm sorular yanıtlandı
Sarah:
"That was so helpful! I feel much better now. I just need to check with work about March dates and talk to my partner tonight. Can I get back to you tomorrow?"
Emily:
"Of course! Take your time. Just so you know, our March slots are filling up fast - especially the second week which tends to be most popular. No pressure though! Here's my direct WhatsApp if that's easier: [number] 💚"
Gün 3: Kapora & Dönüşüm 🎉
12 Ocak 2025, Pazar
Sarah:
"Emily! Good news - my partner is totally on board and even suggested we make it a little holiday! 🌴 We're thinking March 10-15. Is the £500 deposit refundable if something comes up?"
Emily:
"That's wonderful news Sarah! 🎉 Great thinking on the holiday combo - Antalya is beautiful in March! For the deposit: it's transferable to any future date if plans change, so you're never locked in. Let me check March 10-15 availability..."
Emily:
"Great news! ✅ March 10-15 is available! I've provisionally held those dates for you. Here's what happens next:
1. £500 deposit secures your dates
2. We send your treatment plan
3. Flight booking assistance (we have airline partners!)
4. VIP airport pickup on arrival
Shall I send the secure payment link?"
Sarah:
"Yes please! Can I pay by card?"
Secure payment link gönderildi (Stripe)
£500 ödeme onaylandı
- • Lead → Customer otomatik güncelleme
- • Financial Record oluşturuldu
- • Pipeline: "Kapora Alındı" aşaması
- • Operasyon ekibine bildirim gönderildi
Emily:
"All confirmed Sarah! 🎉 Welcome to the OFM family! You'll receive:
✅ Confirmation email (check spam!)
✅ Your personal treatment plan within 24h
✅ WhatsApp intro from your Antalya coordinator
I'll be your UK contact throughout. So excited for your transformation! 💚"
CRM Kayıt Özeti
Conversation Record
Instagram DM geldiğinde otomatik oluştu. Minimal bilgi: platform, zaman.
Lead Kaydı
Email alındığında manuel dönüşüm. Ad, şehir, tedavi, email kaydedildi.
Randevu
Zoom video call planlandı ve "Completed" olarak işaretlendi.
Customer
Kapora ödemesiyle otomatik yükseltme. Finansal kayıt + operasyon devri.
Başarı Faktörleri
Hızlı Yanıt
İlk mesaja 3 dakikada yanıt. Müşteri "ciddiye alındığını" hissetti.
Proaktif Güven İnşası
Müşteri sormadan önce güvenlik endişelerini ele aldı. JCI, hastane vs klinik farkı.
Video Call Teklifi
Şüphe anında yüz yüze iletişim teklif edildi. 25 dakikalık görüşme dönüm noktası oldu.
Soft Urgency
"Mart dolmak üzere" - baskı yapmadan aciliyet hissi. Müşteri karar almaya motive edildi.
Kanal Geçişi
Instagram DM → WhatsApp geçişi daha kişisel iletişim sağladı. Müşteri için daha rahat.
Değer Ekleme
Uçuş yardımı, VIP transfer gibi ekstra değerler sunuldu. Sadece tedavi değil, deneyim satışı.